Our gentle damage remedy restructuring shampoo can be used daily to repair damage with quinoa protein, while nurturing with rich coconut and Babassu lending new life to hair. Part of a three-step restructuring system helps hair weakened by chemical processes, heat styling and al exposure Babassu and coconut-based cleansing formula is kind to damaged hair with quinoa protein to help strengthen and repair hair from the inside out active ingredients: quinoa: considered sacred by the Inca Indians for its valuable life-supporting nutrients, quinoa has flourished in the Peruvian Andes for over 5, 000 s. Known in Quechua, the language of the Incas, as chisiya Mama or "mother grain," Quinoa is very rich in protein, more than all other grains. Aveda's "art and science of pure flower and plant essences" Calls for ingredients of the highest integrity. Our mission at AVEDA is to care for the world We live in, from the products we make to the ways in which we give back to Society.