MEXi In-Vehicle Digital Screen Ad is a small format display positioned in the rear of the taxi cab and is the perfect way to both target customers for selective marketing whilst ensuring their journey is enjoyable through relevant and timely information. A customer taking a taxi ride is a captive audience for the time they’re in the car. This makes digital signage in this environment the perfect advertising vehicle [DOOH] but also the perfect medium to provide informative and helpful information to improve their journey.
MEXi In-Vehicle Digital Screen Ad will certainly help you succeed whether you are looking for a new way to market your ride-share business or generate additional revenue for your existing one including Audience Measurement.
MEXi Dwell Time
The Taxi Media Content provided in the MEXi screen will provide a venue where you can reach your target demographic in an environment that is physically captive and for an average of 20 minutes.
- Billboards = 4 Sec
- Newspapers = 30 Sec
- Bathroom Signage = 45 Sec - 1 Min
- Elevator Signage = 1 - 1.5 Min
- Taxi Signage = 15 - 30 minutes
Technical Specification
The MEXi 10.1” IPS Capacitive Touch Screen, carries a 1280 x 800 pixels screen with a full Viewing Angle / Amlogic chip. It is equipped with the latest Android O.S, Quad Core ARM Cortex A-9, Real 2GHz, 2G DDR3, 8GB flash / SD & supports two USB slots (The front USB is for mobile phone charging purpose) / Equipped with Wi-Fi, 500M Front Camera, Built-in 2 speakers, supports 1080P video program, wide APK application and 30min standby mode when car engine is off.
Advantages:
- Amplifying messages on-screen
- Geo-targeted pop-up ads
- Retargeting passengers post-ride
- Couponing and local offers
- Retargeting passengers post-ride
- In app advertising
- Taxi TV Plays Video from Pick Up to Drop Off
- Customize Creative for Precise Audiences
- Promote your special events
